Many businesses rely on email marketing campaigns to gather leads and stay in touch with existing customers. To successfully run such campaigns, they must ensure that their emails are relevant and reach the correct audience at the right time. An efficient way to ensure this is to leverage email automation. What is email automation? Email […]

The COVID-19 pandemic pushed many businesses to embrace a work from home setup. However, one of the challenges managers faced was checking the productivity of each employee. Monitoring employees online is a good way of tracking the productivity of a remote workforce. Keep reading to learn more about employee monitoring. What is employee monitoring? Employee […]

More businesses are making the switch to Voice over Internet Protocol (VoIP) because of its many benefits, which include lower costs, scalability, and flexibility. But with so many VoIP providers and packages to choose from, how do you know which one is right for your company? One important factor to consider is the Quality of […]

Are you having a hard time choosing which Microsoft 365 plan is right for your business? You are not alone. Many business owners often find it perplexing to choose the ideal plan because of the wide variety of features available. Here’s an overview of the different Microsoft 365 plans to help you decide. Microsoft 365 […]

Video marketing is one of the most efficient and cost-effective ways to reach, engage, and convert potential customers. According to Wyzowl, 80% of marketers say that video content has helped them directly increase sales. That’s because videos are able to communicate messages in a way that text and static images cannot. In this blog post, […]

Two-factor authentication and two-step authentication are both vital for data security. But what’s the difference between them? Is one authentication process better than the other for your business? In this blog post, we will break down the differences between two-factor authentication and two-step authentication to help you decide which is more suitable for your needs. […]

Migrating to the cloud is a big decision for any business, but it can be especially daunting when it comes to unified communications (UC) systems. UC is the umbrella term for all the communication technologies used in a business, from voice and video calling to messaging and collaboration tools. When done correctly, migrating UC systems […]

Microsoft Excel is a powerhouse in data management and analysis. With each new release, it becomes even more powerful. The latest version, Excel 2021 for Windows, includes many new features and functions that will make your life easier. Here’s how to make the most of them. Features exclusive to Excel 2021 for Microsoft 365 The […]

Customer data is one of the most valuable resources in business today. It helps companies better understand their clients’ needs and interests. However, before companies collect, use, and generate revenue from customer data, they must ensure compliance with data protection laws. Keep in mind these data collection tips to avoid legal fines and penalties. 1. […]

Over the years, the online business landscape has evolved due to rapid advances in computer technology and the introduction of cloud-based resources that have provided organizations with a viable IT environment to help them manage online operations efficiently. However, as companies build their online infrastructure, they open themselves up to various cyberthreats that can adversely […]